Vista normal Vista MARC Vista ISBD

This is service design thinking : basics, tools, cases / Marc Stickdorn, Jakob Schneider [concept and editing]. - Hoboken, New Jersey : John Wiley & Sons, c2011. - 373 p. : ill. ; 24 cm.

Originally published: Amsterdam: BIS, 2010.

Includes bibliographical references and index.

Introduction -- What is service design? -- Who are these service designers? -- How does service design work? -- What are the tools of service design? -- Applied service design -- Deep service design thinking.

ISBN: 9781118156308 (pbk.) 1118156307 (pbk.)

Subjects--Topical Terms:
Service industries--Management.
Servicio al cliente
Aptitud creadora en los negocios
Pensamiento lateral
Pensamiento creativo
Diseño--Mercadeo

Dewey Class. No.: 746.928 / S854t