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| 003 | CO-BoLCI | ||
| 005 | 20121108105326.0 | ||
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| 020 | _a9788425222108 | ||
| 040 | _aCO-BoLCI | ||
| 041 | 0 | _aspa | |
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_a746.928 _bS565l |
| 100 | 1 | _aSicard, Marie Claude | |
| 245 | 1 | 0 |
_aLujo, mentiras y marketing _b¿cómo funcionan las marcas de lujo? _cMarie Claude Sicard ; traducido por Cristina Zelich |
| 260 |
_aBarcelona _bGustavo Gili _c2007 |
||
| 300 | _a262 p. ; 20 cm. | ||
| 500 | _aIncluye índice de autores y materias | ||
| 650 | 7 |
_aMARCAS DE FABRICA _x MODA |
|
| 650 | 7 |
_aIMAGEN Y DISEÑO CORPORATIVO _x MODA |
|
| 650 | 7 |
_aMERCADEO Y PUBLICIDAD _x MODA |
|
| 650 | 7 |
_aMARKETING _x MODA _2LEMB |
|
| 650 | 7 | _aCOMERCIALIZACION DE LA MODA | |
| 942 |
_cBK _2ddc |
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_p001026 _r2019-02-26 _40 _eCompra _00 _bLCI _10 _o746.928 S565l _d2012-10-01 _t1 _zDiseño y Técnica _8GEN _70 _2ddc _yBK _s2019-02-15 _l11 _aLCI |
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| 952 |
_p001115 _r2017-04-20 _40 _eCompra _00 _bLCI _10 _o746.928 S565l _d2012-10-01 _t2 _8GEN _70 _2ddc _yBK _s2016-07-23 _l2 _aLCI |
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