| 000 | 02855cam a2200445 a 4500 | ||
|---|---|---|---|
| 001 | 16646200 | ||
| 003 | CO-BoLCI | ||
| 005 | 20140716091451.0 | ||
| 008 | 110210s2010 njua b 000 0 eng d | ||
| 020 | _a9780470876411 (pbk. : alk. paper) | ||
| 040 |
_aSINPL _cSINPL _dBTCTA _dYDXCP _dTEF _dTXA _dCDX _dYBM _dVP@ _dKPLCP _dDEBSZ _dDLC |
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| 041 | _a02 | ||
| 082 | 0 | 4 |
_a658.4 _222 _bO772 |
| 100 | 1 | _aOsterwalder, Alexander. | |
| 245 | 1 | 0 |
_aBusiness model generation : _ba handbook for visionaries, game changers, and challengers / _cwritten by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. |
| 260 |
_aHoboken, NJ : _bWiley, _c2010. |
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| 300 |
_a278 p. : _bill. (some col.) ; _c19 x 24 cm. |
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| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _a1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. | |
| 520 | _aOffers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. | ||
| 650 | 0 | _aBusiness planning. | |
| 650 | 0 | _aNew business enterprises. | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 7 |
_aBusiness planning. _2sears |
|
| 650 | 7 |
_aNew business enterprises. _2sears |
|
| 650 | 7 |
_aStrategic planning. _2sears |
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| 650 | 7 |
_aInnovationsmanagement. _2swd |
|
| 650 | 7 |
_aNegocios _xPlanificación _93724 |
|
| 650 | 7 |
_aNuevas empresas _93794 |
|
| 650 | 7 |
_aPlanificación estratégica _92434 |
|
| 650 | 7 |
_aNuevas empresas - _92547 |
|
| 650 | 7 |
_aNuevas empresas - _92547 |
|
| 700 | 1 | _aPigneur, Yves. | |
| 700 | 1 |
_aClark, Tim, _d1956- |
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| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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