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_aKotler, Philip, 1931- _9987 |
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_aDirección de marketing / _cPhilip Kotler |
| 250 | _a10a ed. | ||
| 260 |
_aMadrid : _bPrentice-Hall , _c2000. |
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| 300 |
_a813 p. : _bil. ; _c27 cm. |
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_aAdministración de mercadeo _92034 |
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_aAnálisis de mercadeo _95443 |
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_aCámara, Dionisio _96562 |
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_aGrande. Ildefonso _96563 |
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_aCruz, Ignacio _96565 |
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_cBK _2ddc |
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