Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
Tipo de material: TextoIdioma: Eng Editor: Hoboken, NJ : Wiley, 2010Descripción: 278 p. : ill. (some col.) ; 19 x 24 cmISBN: 9780470876411 (pbk. : alk. paper)Tema(s): Business planning | New business enterprises | Strategic planning | Business planning | New business enterprises | Strategic planning | Innovationsmanagement | Negocios -- Planificación | Nuevas empresas | Planificación estratégica | Nuevas empresas - | Nuevas empresas -Clasificación CDD: 658.4Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras |
---|---|---|---|---|---|---|---|---|
Libro General | Fundación LCI Sede Bogotá | Colección General | 658.4 O772 (Navegar estantería(Abre debajo)) | 1 | Disponible | 002331 | ||
Libro General | Fundación LCI Sede Bogotá General Stacks | Colección General | 658.4 O772 (Navegar estantería(Abre debajo)) | 2 | Disponible | GIC (Industrias creativas) | 002506 |
Includes bibliographical references.
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
No hay comentarios en este titulo.