TY - GEN AU - Weeks,Andrea L. TI - Effective Marketing Management : Using Merchandising and financial Strategies for Retails Success SN - 87005743X U1 - 746.928 PY - 1991/// CY - New York PB - Fairchild Books KW - MARKETING DE MODA KW - MERCADEO DE LA MODA KW - COMERCIALIZACION DE LA MODA ER -