Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.

Por: Osterwalder, AlexanderColaborador(es): Pigneur, Yves | Clark, Tim, 1956-Tipo de material: TextoTextoIdioma: Eng Editor: Hoboken, NJ : Wiley, 2010Descripción: 278 p. : ill. (some col.) ; 19 x 24 cmISBN: 9780470876411 (pbk. : alk. paper)Tema(s): Business planning | New business enterprises | Strategic planning | Business planning | New business enterprises | Strategic planning | Innovationsmanagement | Negocios -- Planificación | Nuevas empresas | Planificación estratégica | Nuevas empresas - | Nuevas empresas -Clasificación CDD: 658.4
Contenidos:
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Resumen: Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
Existencias
Tipo de ítem Biblioteca actual Colección Signatura Copia número Estado Notas Fecha de vencimiento Código de barras
Libro General Fundación LCI Sede Bogotá
Colección General 658.4 O772 (Navegar estantería(Abre debajo)) 1 Disponible 002331
Libro General Fundación LCI Sede Bogotá
General Stacks 		Colección General 658.4 O772 (Navegar estantería(Abre debajo)) 2 Disponible GIC (Industrias creativas) 002506

Includes bibliographical references.

1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

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